NUTRITIONAL LEADERSHIP
Ever since 17-year-old Fred DeLuca made sandwiches for his first customers in a small storefront sandwich shop in 1965, it was clear that SUBWAY® stores would be a new kind of sandwich bar - a sandwich bar without a fryer and where sandwiches were not pre-made, but made to order.
A place where you could see and choose from a variety of ingredients for your sandwich. Over the years, the SUBWAY® brand has always provided better choices to our customers, and as an established nutritional leader in the quick service takeaway industry, the SUBWAY® brand is committed to:
- Offering a variety of products
- Providing detailed and accurate nutrition, diet and healthy lifestyle information
- Improving the nutritional quality of ingredients
- Marketing and promoting choices for both adults & children
What is the SUBWAY® Brand Doing Now?
The SUBWAY® Brand is a partner of the Department of Health's Responsibility Deals and we have endorsed all four of the government's pledges:
- Out of Home Calorie Labelling
- Salt Reduction
- Calorie Reduction
- Non use of Artificial Trans Fat
- Fruit and vegetables
We know how important it is to inform our customers about the calories in their favourite foods and to help them think about the choices they are making - that's why NEW menu boards featuring calorie values are now displayed in all SUBWAY® stores! In fact, we have gone one step further by providing large posters with detailed nutritional information available at point of sale across the range.
We understand the potential positive health impact of lowering the amount of salt the average person consumes. We are committed to reducing the salt levels across our product range, whilst maintaining the quality and great taste of our Subs. We have already made significant progress in reducing salt content across our products:
- In April 2010, we announced an average 33% reduction across our product range.
- And collectively we delivered a further 15% reduction in 2012 on the Food Standards Agency's 2010 targets.
We offer the SUBWAY® Low Fat Range of Subs across our stores in the UK and Ireland.
- All of our nine Low Fat Subs contain less than 3g of fat per 100g, making them a great choice for customers looking for a low fat option.
- The Low Fat Subs are also low in saturated fats - containing less than 1.5g of saturated fats per 100g
- All of our products have been free from partially hydrogenated vegetable fats and oils, and therefore artificial Trans Fats since 2009.
- The Low Fat range of Subs is easily identifiable in-store by a Healthy Heart symbol, showing that our Low Fat Subs are supported by a national heart charity, Heart Research UK. Our goal is to offer a variety of great tasting sandwiches that are lower in calories. As of 2012, none of our core 6" sandwiches exceed 600 calories and at least 67% of our core 6" sandwiches will contain fewer than 400 calories.
Offering a Variety of Products
Variety of Menu Items & Ingredients
SUBWAY® stores offer a large variety of nutritionally balanced sandwiches within the quick service takeaway industry. All 6-inch sandwiches made to standard recipe contain:
- Fresh vegetables - equal to one complete serving in the UK & Ireland
- No artificial Trans Fat (partially-hydrogenated oil)
- Complex carbohydrates and a good source of protein (with the exception of Veggie Delite®)
- The Subs contain a balance of carbohydrate, protein and fibre
We support the World Health Organization's advice to eat a minimum intake of (400g) of fruit and vegetables a day. We provide a range of tasty salad items that customers are encouraged to add at no additional cost.
By choosing all of the fresh salad items (lettuce, tomatoes, cucumber, onions and green pepper) with a Sub, this adds up to over 80g and therefore counts as 1 of the Department of Health's recommended 5-a-day.
We also offer a range of fresh, delicious salads, which count as two portions of the 5-a-day target.
We also have a range of five delicious bread choices which are baked in-store daily providing you with an excellent source of Calcium and Vitamin D which has been associated with the maintenance of normal bones and teeth. They contain at least 30% of your RDA (Recommended Daily Allowance) per 100g.
Our NEW 9-Grain Wheat bread and 9-Grain Honeyoat bread are both High in Fibre, containing at least 6g of Fibre per 100g.
Providing Detailed and Accurate Nutrition, Diet and Healthy Lifestyle Information
We Believe in Nutritional Transparency
It is important to us that we provide accurate nutrition and dietary information to our customers so that they can make informed meal choices.
SUBWAY® stores offer a variety of great-tasting options as well as more indulgent items. We believe it is important to provide nutritional information on all menu items so customers can make informed choices.
Providing easy to access, detailed nutrition, dietary and healthy lifestyle information is a priority. We have made nutritional information available in our stores across the UK and Ireland for many years. This information includes calories, salt, fat, saturated fat and sugar per 6" Sub. The information is displayed on the glass counter fronts, large posters available at point of sale, calorie information on our menu boards and on the SUBWAY® website: www.subway.co.uk.
All nutrition details are compiled and reviewed by a Registered Dietician. Nutrition information is verified routinely by a third party accredited laboratory.
Improving the Nutritional Quality of Ingredients
Committed to Improving the Nutrition Quality of Our Ingredients
The SUBWAY® brand follows the latest nutrition research and recommendations to satisfy the evolving dietary priorities of our customers and improve the nutritional quality of our ingredients around the world.
Examples of our improvements include:
- Removal of artificial trans-fat (partially-hydrogenated oil) from menu items worldwide
- Continuously researching ways to further fortify our bread
- Reduced salt in core products, including: Chicken Strips, Roast Beef, Steak, Ham, Bread and many of the Cookies. Salt reduction work continues on some of these and other items around the world
Marketing and Promoting Nutritious Choices for both Adults and Children
Committed to Promoting Health & Nutrition
The SUBWAY® brand is proud to provide our customers with more sensible fast food choices, such as our Low Fat Subs and Salads. The SUBWAY® brand is proud to have been sponsors of the Biggest Loser for a second year on 2012, broadcast on ITV1. This sponsorship aligns with the SUBWAY® brands health credentials and helps to promote the idea of healthy food choices as a cornerstone to weight loss.
- Promoting healthy habits extends beyond our stores. Supportive partnerships have been formed with important health and activity based organisations such as Heart Research UK here in the UK and the American Heart Association.